ABOUT ME

Known for Building a Better Customer Experience with a Competitive Difference

Highly creative, initiative-taking and financially judicious leader with expertise in marketing, operations, store design and implementation, FF&E and visual merchandising. Proven history in building a differentiated retail experience across all customer touchpoints that increases revenues, market share and customer base.

P R O F E S S I O N A L E X P E R I E N C E

Director Visual Merchandising

GameStop Inc.

VP Level responsibility for the store and fixturing design, visual merchandising, and space planning strategic vision and tactical execution for over 3000 stores with the goal of evolving the customer experience for future growth

Director Marketing Operations & Visual Merchandising

Michaels Inc. (Aaron Brothers Division)

VP level responsibility for 100 stores developing and driving strategy for brand focused multi-channel marketing and visual merchandising generating $115M in sales

Director Visual Merchandising

Michaels Inc. (Aaron Brothers Division)

Led the strategic vision and tactical execution of visual merchandising with the goal of creating an environment focused on providing an exceptional shopping experience for the guest.

Manager of Communications & Customer Care

Michaels Inc. (Aaron Brothers Division)

Led all aspects of the internal communication and customer care programs to ensure maximum operational efficiency and providing a world class customer experience for the guest

Brand Operations Specialist

Eddie Bauer

Developed and produced all Home & Apparel store communications.

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S K I L L S

A C C O M P L I S H M E N T S

Strategy Planning
P&L Management
Process Optimization
Customer Engagement
Project Management
FF&E / Asset Management
Cross Functional Leadership
Mentoring
Multi-Channel Marketing
Visual Merchandising
Space Planning
Vendor Management
Negotiations
New Store / Remodel
Project Management

Designed and remodeled new store prototype that elevated the store experience in 1000 stores, which resulted in an average of 3% increase in sales and profit in remodeled stores over the chain
Implemented a standardized store environment that resulted in a $1M budget savings and increased execution at store level of planograms
Developed and evaluated new in-store visual experiences resulting in a 5–20% increase in sales and margin across all product categories
Reengineered fixture program that reduced fixture costs for new stores and remodels by 30% and replacement costs for existing stores from 20 - 70% depending on fixture ordered
Implemented digital marketing strategy resulting in +4M digital impressions and additional 1M people to website
Developed and implemented new in-store visual experience resulting in an 87% customer satisfaction
Developed new signage program that improved price clarity and reduced signage cost by 25% and store labor by 2%
Developed Small Format and Medium Format store designs to maximize space and product lines
2012 Store Design Award 1st Place Hard Line Specialty - Retail Design Institute
2013 Grand Prize Hardline Specialty 3001-7500 sq. ft. A.R.E. Design Award
2013 Chain Store Age 31st Annual Retail Store of the Year Hardline over 5000 sq. ft.
2008 Store Partnership Award
2009 Outstanding Contribution Recognition Award
2002 Stein Award for generating idea for Summer Furniture